NEWS & EVENTS
BSI GROUP EVOLVES BRAND IMAGE TO REFLECT EXPANDED PORTFOLIO
10 November 2023
The recently renamed BSI Marine Equipment Group is proud to launch its new brand image ahead of METS 2023.
The forward-thinking strategy is clear. The BSI Marine Equipment Group’s primary objective is to be at the forefront in the supply of high-quality specialist equipment to the marine industry, through investment in people, manufacturing facilities, processes and new product development.
Here’s how the BSI Marine Equipment Group has evolved.
Why BSI? BSI is an established brand in the marine industry as a manufacturer of standing rigging and hardware solutions for production and custom sailing yachts, yet it is one of eight companies owned by the parent group. The BSI Marine Equipment Group includes BSI Rigging, Easy, GORI Propeller, Hundested Propeller, Jefa Steering, Moonlight, OYS and their most recent acquisition Ocean Marine System (OMS).
Why Marine Equipment Group? “We are marine equipment manufacturers,” explains Morten Madsen CEO of the BSI Marine Equipment Group. “Manufacturing, processes, project management and the delivery of high-quality specialist equipment for sailing boats and larger motorboats is at the heart of our business.” To meet customer needs around the world, The BSI Marine Equipment Group has locations in Denmark, France, the UK and the USA in addition to a global network of certified agents, service centres and sales agents.
Madsen goes on to explain that METSTRADE brings the global marine industry together, and that is what makes it the perfect place for the BSI Marine Equipment Group to exhibit and launch their new overarching brand image. He invites you to meet with representatives from all companies at METS in Hall 12 on Stand 540, from the 15th to 17th November 2023.
Trusting Mother Nature to carry you safely across the seven seas is a lot easier with top of the line components on board.
Specialist maritime equipment
We design, manufacture and market specialist equipment for cruising, racing, and super yachts. Our goal is, and has always been, best-in-class products with the strength to handle anything a raging sea can throw at them, without compromising control or speed.